We Are Nation is a London based design and development studio that has a creative and visually impactful website design.
The website is implemented in a consistent color style with dark blue as a main color and turquoise as a highlight color. The front page is spiced up with a waving flag as a background animation. At the top right corner, we see the website navigation menu, where you can go deep into the website and explore the company’s information and portfolio in detail. Every time you visit a new page, you see a cool animation with a swiping effect. If the website takes more time to load than usual, you can notice an SVG animation with a moving rectangle, which adds up to the attention to details put into the website creation as well.
We Are Nation decided to stick with one font family in their design, namely Apercu. However, Apercu is an extremely versatile typeface that includes a lot of styles and variations, making it possible to make the typography interesting and readable. Most of the titles are using Apercu Black, which makes them very prominent. Apercu Mono, a monospace version of the Apercu font, is chosen for subtitles, which makes a great contrast with the black headings, and suits well into the overall brand identity of a modern design and development agency. The rest of the website copy uses Apercu Light.