Flat doesn’t mean boring. Pomerleau site proves this claim perfectly well. The company was launched over 50 years ago, with the total number of employees reaching 4,000+ across Canada. They deliver a wide variety of projects, including buildings, infrastructure or civil works. Excellence, adaptability, innovation, authenticity, and love – these are the 5 key principles that they follow in running their business. In fact, an avid devotion to these 5 factors can be seen on their flat site. Built in the classic black-and-white color palette, it features a trendy, usable design. The main navigation panel is minimized and presented by means of a hamburger icon. The site includes cool animation effects, which not only enhance the visual appeal but also provide for a better UX.
As we reach the homepage of the site, we are introduced to a page-width header slider. As we click the navigation arrows, we are introduced to the sliders representing different aspects of the company life. With a click on a sticky hamburger icon, the site reveals quick links the rest of the pages. A set of social sharing icons and the possibility to switch the language are also shown as you expand the navigation bar. For a more captivating presentation, the site features full-width images enhanced with the parallax scrolling effect. Texts are readable and quick to scan. Whitespace brings a more balanced look to the data presentation, boosting the content scannability. Ghost buttons and icons make a perfect company with the rest of the elements of the site’s flat interface.