Oscar is a company dedicated to health insurance and health care services that simplify the health insurance process and provides you with expert guidance. One of the key components of Oscar brand image is their simple and friendly website, which is a great example of a beautiful and thought through flat design.
Oscar features a bold flat color scheme with navy blue and turquoise accent colors. You can notice that the front page is divided into sections that provide the essential information about the company. An element that sticks out the most is the website’s navigation, which takes up an approximately one fourth of the main screen space. It points to the corresponding pages where visitors can learn about each aspect of Oscar in detail.
Another thing that draws users’ attention is beautiful and bold typography that features an elegant Tiempos Semibod serif font for headings and Avenir Regular for body copy.Avenir is an impressive geometric typeface, which creates a noticeable contrast to the bold Tiempos heading, and makes the copy of the website both fun and easy to read.
The website features beautiful flat illustrations that adhere to the main color palette of the site, and help customers visualize the content of the website sections.