As the appeal of simplistic web design continues to increase, many designers have found solace in the intuitive nature of flat UI design. With more websites competing in every niche and industry than ever before, standing out from the competition is a must in order to attract – and retain – loyal visitors.
Ultimately, flat UI design incorporates many elements of simplicity that aim at making the user experience streamlined for customers and visitors alike. However, even the simplest design strategies can be derailed by amateur mistakes and poorly-considered ideas.
To avoid that becoming a reality for your next design project, let’s discuss some of the biggest mistakes that are commonly made in flat UI design.
Maximising Simplicity Over Functionality
One common critique of flat UI design is that its simplicity can make the user experience more difficult to use. This is because flat UI design relies on eliminating any excessive dimensional characteristics that can make certain elements more visible. In flat UI design, simplicity should be a benefit, not the overarching goal.
As such, many designers make the mistake of simplifying elements to the point that visitors cannot tell the difference between links and text or buttons and images. To get a better idea of what a flat UI design should resemble, check out our 20 best flat WordPress themes for inspiration.
Failing to Incorporate Imagery
Flat UI design – again – strives for simplicity in many respects. However, many designers take this as an opportunity to forgo richer elements of multimedia such as images and photos. Without a doubt, this is one of the worst mistakes that any flat UI designer can make.
Ultimately, multimedia helps encourage, entice and convince readers and shoppers to engage with your content. Without these elements, the pages will seem too monotonous and fail to inspire visitors. For those who want to ensure they are extracting maximum value from their media in flat UI designs, check out these productive Photoshop tips for some advice.
Poor Choice of Colour
When using flat UI design, the overall appearance of any website or interface is guaranteed to be streamlined. While this may sound great, it can be a liability with respect to colour choices. Without a comprehensive planning process to carefully select multiple colours that’ll represent various elements, users may find it difficult to navigate or otherwise enjoy the design.
There are numerous colour coordination strategies that can be used to ensure your website has enough contrast while also adhering to the main principles of flat UI: click here to see an example of how multiple colours can be used to clearly distinguish different elements.
When all is said and done, any respectable flat UI design project should produce a simple yet easy-to-use interface. All too often, people make simplicity the goal rather than a prime feature, which can lead to some big mistakes. By ensuring that your design incorporates a healthy use of images and multimedia, chooses a variety of colours that make navigation and interaction easy and maximises functionality over simplicity, the outcome will be a strong and professional one that visitors find amenable.