The New Media Company has created a stunning infographic highlighting the benefits of Flat Design, with plenty of details and fun facts included within. We thought it’d be worthwhile to share it with our readers here!
The use of flat design has been steadily increasing since 2012, a landmark moment for the rising trend. We have previously highlighted the concept of flat design in a previous post, but here we will quickly summarize the main benefits of implementing flat design.
- Less is More: This saying is the crucial, as it helps draw the viewer’s attention to the content itself, rather than being overwhelmed and distracted over complicated illustrations and graphics.
- Clean and Simple: We emphasize the need for minimalism, the need to de-clutter webpages so that it’s more visually appealing and easier for the user to navigate around your site.
- Flat means Flat: The design of the site should embrace every sense of the word – flat! To be consistent throughout your design, effects such as drop shadows, 3D effects and textures should be kept to a minimum, or not be used at all.
- Function First: The main point of having a clean interface is to direct the user’s attention to your page’s functionalities, products or services that your website has to offer, and to place the limelight on your website’s key messages.
- Colour is Key: Having a minimialistic design does not translate to having a lack of dimensions. We have gradually shifted away from the traditional roles of making use of only one or two shades, and have moved to utilizing a widened spectrum of colours. In addition, matching saturation and tones, picking shades that are complimentary when deciding between primary and secondary combinations or a different part of the colour wheel entirely, are all factors to take into account when creating a cohesive and stunning design.
- Focus on Type: This point highlights the importance of typefaces. It is important to choose choosing appropriate typefaces to match the overall feel of the design. Typefaces that are crisp, sharp and use clean lines with even strokes typically fit well with flat designs, enhancing the aesthetics and overall minimalistic feel. Size and spacing are the main considerations when combining typography with colour. Sans-serif typefaces with uniform widths tend to be preferred as they blend in well with minimalistic designs.
- A Better Experience: By eliminating the use of excessive styling, webpages can have significantly faster load speed, and can be made to be fully responsive across multiple devices more readily. This helps create a better overall user experience for the users.
7 Benefits of Flat Design – A graphic by The New Media Company